HAECO Americas Press Release
HAECO Americas Announces Continuing Support for Regional High School Basketball Tournament
GREENSBORO, NC—11 November, 2014 … HAECO Americas (“HAECO”), a subsidiary of the HAECO Group, announced today its continuing support for the Greensboro Sports Council’s annual high school basketball tournament, now named the HAECO Invitational presented by NewBridge Bank. The tournament also introduced its new logo, which is based on that of its title sponsor, as well as a new website and Twitter handle. The 39th annual HAECO Invitational is set for December 26, 27 and 29, 2014.
HAECO Americas recently changed its name from TIMCO Aviation Services as part of a company-wide rebranding led by its parent company, the HAECO Group. The new corporate identity helps HAECO Americas and its sibling subsidiaries convey a clear message about the strength of the company’s global network and depth of its capabilities.
Kevin Carter, CEO of TIMCO, said, “We are very excited to once again provide our support for the annual basketball tournament which has become so popular for the Triad region. We look forward to sharing our new brand with the community during the event, and to cheering on the athletes and schools that will be competing.”